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今天的句子：
Because most online business models depend on advertising, and because most advertising depends on clicks, profits flow from content that users notice and, ideally, share—and we users, being cognitively flawed human beings, prefer content that stimulates our emotions and confirms our biases. By now, multiple studies have confirmed that “fake news and false rumors reach more people, penetrate deeper into the social network, and spread much faster than accurate stories.”
（想想你会怎么出题？）
Fake news and false rumors exert more influence because of____.
(A) the decline of social morality
(B) the undeniable human nature
(C) the affirmation of many researches
(D)the lack of accurate news stories
词汇突破：
1. cognitively flawed 认知有缺陷的
2. stimulate 刺激
3. Dutifully 尽职尽责
4. chasing ever more eye-balls 抓住更多眼球
5. algorithm 算法
6. propagate 宣传
7. serve 提供
8. penetrate 击穿，传播
一共两句话：
题干是对第二句的整体同义替换，
所以一、句是第二句的原因：
we users, being cognitively flawed human beings, prefer content that stimulates our emotions and confirms our biases.
而我们这些用户是有认知缺陷的凡人，更喜欢刺激我们情绪、证实我们偏见的内容。
所以：
fake news and false rumors reach more people, penetrate deeper into the social network, and spread much faster than accurate stories.
“假新闻和谣言影响了更多的人，更深入地渗透了社交网络，传播速度也比真实的故事快得多”
对应的就是：(B) the undeniable human nature
不可被否认的人性；
其他三个选项：
(A) the decline of social morality
（社会道德的滑坡，没有谈到）
(C) the affirmation of many researches
（很多研究的确认，这不是原因。）
(D)the lack of accurate news stories
（缺乏真实的故事，没有谈到，更说不上是原因。）
这样的题就是定位了就能做对！
当然一、句中还谈到了另外三个原因：
首句：most online business models depend on advertising
第二：most advertising depends on clicks,
第三：profits flow from content that users notice and, ideally, share
Because most online business models depend on advertising, and because most advertising depends on clicks, profits flow from content that users notice and, ideally, share—and we users, being cognitively flawed human beings, prefer content that stimulates our emotions and confirms our biases.
参考译文：因为大多数在线商业模式依赖广告，又因为大多数广告依赖点击量，利润源自用户关注或（更理想是）用户分享的内容，而我们这些用户是有认知缺陷的凡人，更喜欢刺激我们情绪、证实我们偏见的内容。
第二句：
By now, multiple studies have confirmed that “fake news and false rumors reach more people, penetrate deeper into the social network, and spread much faster than accurate stories.”
参考译文：截止目前多项研究已经证实， “假新闻和谣言影响了更多的人，更深入地渗透了社交网络，传播速度也比真实的故事快得多”。
文章导读：
数据存储和互联网技术的快速发展令原本分散保存的各类记录得以化整为零，借数字0或1快速远距离传播。数据传播的高效率和大容量扩展了信息服务的维度，真正盘活了大众信息分享，更打破了传统媒介的垄断。网络通路在运输信息洪流的过程中，并不关注内容的价值和真实性，假新闻和谣言不可避免地借机流窜。“眼球经济”下平台方对广告和点击量的依赖则进一步助长了假消息的气焰。下文作者认为，与其指责用户缺少数字素养，不如通过技术手段过滤和提示风险内容，毕竟人的认知本质就不是完全理性的。
Dutifully chasing ever more eye-balls, algorithms propagate and serve ever more clickbait.
参考译文：算法尽职尽责地追逐视线，传播和提供越来越多的点击诱饵。
