portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">产品无主次
portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">俗话说货卖堆山,无论面积大小,每家店都应该有主力品类(差异化),吸引顾客的商品结构。所谓的主力品类在这个高度同质化的时代,并非是我们独有的产品,同样的产品用材不一样、工艺流程不一样,呈现出的品质也大不相同,必须要做到同品不同质,让消费者从口感和消费体验中产生差异化。
portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">不善用价签
portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">产品价签就像是产品的身份证,产品价格、出炉时间、产品含有什么主要成分要进行简单的描述,清晰的引导客户消费。很多门店由于选用通版价签,价签内容都是手写的,即便是手写,也要注意字体的工整,避免潦潦草草!

portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">新品太弱
portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">经常推新品,但是总是推不起来,如何改进?新品上架前要做详细的规划,从新品陈列(堆头)、海报说明、销售说辞、促销活动、试吃推广等方面着手,还要建立新品的销售目标和奖惩机制,鼓励全员力推,达到预期的新品上市效果。
portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">少走弯路就是成功,希望大家能够不断学习成长,在自己的职业道路上越走越顺!